For all of us, no matter the field we dedicate our time to, life often demands a delicate balance between our work and our family. Often, the toughest decisions we face are based on how to care for aging family members. These moments do not come with a manual, and often place us in an uncomfortable and confusing state. They can strike in an instant, disrupting routines and demand compassion, clarity, and immediate decisions.
This edition of Amplify is dedicated to helping families navigate the complex and deeply personal journey of eldercare in Canada. From understanding care options to exploring financial relief programs, our goal is to equip readers with practical, unbiased insights that prioritize dignity, clarity, and informed decision-making.
Our business focus is investments, specifically managing wealth. Over time, our business understanding has broadened considerably into financial planning, succession, taxation and now into a better understanding of the challenges of dealing with aging parents, family members, and clients.
Our expert contributors served as our primary sources of insight, and their perspectives helped shape the foundation of this issue.
1) Joseph Gulizia, President and CEO of UniversalCare Canada Inc. and a leader in senior living and long-term care
2) Michael Katz, Senior Tax Manager at Fruitman Kates LLP, specialists in financial planning and eldercare-related tax matters
3) Liv Mendelsohn, Executive Director at the Canadian Centre for Caregiving Excellence, and Dr. Fiona Deller, CEO of the Canadian Home Care Association – organizations dedicated to advancing caregiver support, policy, and advocating for accessible, high-quality home care across Canada
We intend to present information transparently and objectively, with the well-being of our client base and their families at the forefront. We want this to be a useful guide during a time when thoughtful planning and compassionate choices matter most.
We hope you enjoy this issue of Amplify.